Content marketing

Content that converts, beyond reach alone

SEO blog articles of 4,000-5,000 characters including spaces, social media across 1-4 platforms, newsletters via Brevo and video ads from PLN 1,800. KPIs agreed before production for every piece of content.

Social media management illustration: a content calendar with post thumbnails and an orange scheduled post

DigiDraft in numbers

What we create through content marketing

Six areas: social media management, company blogs, newsletters and email campaigns, video ads, business reels and event photography. Each has a price range and delivery timeline. Choose what matches your goals.

Social media management

Instagram, Facebook, TikTok and LinkedIn. 4-24 posts per month plus Reels, with monthly reports. From PLN 600/month for 1 platform.

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Company blog

SEO articles of 4,000-5,000 characters including spaces, with keyword research, a brief and CMS publication. Packages PLN 1,000 - PLN 1,900/month, or one article for PLN 300.

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Newsletters and email campaigns

Brevo or MailerLite, copywriting, responsive HTML, segmentation and A/B tests. One send for PLN 300; a subscription of 4 sends for PLN 1,000/month.

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Video ads

30-60-second spots, product videos and photo shoots. Script, crew and editing within 14-21 days. From PLN 1,800 per spot or product shoot.

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Business reels

Reels for Instagram, TikTok and Meta Ads. Script, on-site shoot and editing. One reel PLN 450, packages from PLN 1,500/month.

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Event photography

Photography for company events, conferences, trade fairs and openings. Canon EOS RP, retouching included. Up to 3 hours from PLN 600, up to 6 hours from PLN 1,100.

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Where to start - five common situations

Choose content based on where your customers spend time and how much time you have for production. Prices and timelines come from our price list. Every service is available individually or on a retainer.

  • You want Google traffic but have nothing to publish

    A company blog based on a keyword map: research, writing, metadata and internal links. A single article or four per month with traffic reporting.

    from PLN 300 5 days

    Company blogs and SEO articles
  • Your social profile has been empty for six months

    Management of one to four platforms: posts, graphics, copy and reporting. Comment moderation is included from two platforms upwards.

    from PLN 600 / month min. 3 months

    Social media management in Białystok
  • Reach has fallen because you only publish static posts

    9:16 reels for Reels and TikTok: script, on-site filming, editing, captions and licensed music. Individually or in a package.

    PLN 450 / item 5 days

    Business reels in Białystok
  • You need one strong video ad

    A 30-60-second video ad: script, filming, editing, sound and colour correction. Made for a campaign rather than the everyday feed.

    from PLN 1,800 14 days

    Video ads and spots
  • You have an email list you do not use

    A newsletter with a topic plan, A/B testing and an open-rate report. A single send or four per month with list segmentation.

    from PLN 300 3 days

    Newsletters and email campaigns
  • Not sure what to focus on first?

    Tell us where you are visible today and how much time you can contribute to creating materials. We will recommend a channel suited to that input and say directly if it is better to start elsewhere.

Four things to know before starting

  • Content does not work alone - one article or reel will not build traffic. All packages run for at least 3 months because a series is needed for measurable results.
  • Blogs support SEO; social media supports reach - two goals, two different speeds. An article takes weeks to enter Google; a social post lives for a few days.
  • Video needs your time - an on-site shoot takes several hours at your location. Without access to people and the premises, you are left with stock footage that looks like stock footage.
  • Content without distribution stays unseen - connect articles to SEO and reels to advertising campaigns. Otherwise, you fund production but not reach.

From keyword map to publication - how we create content with KPIs

Every article, reel, newsletter or post starts with a brief and KPIs. Before production, you know what we measure: Google traffic, reach or open rate.

Retainer packages follow a steady rhythm: monthly plan, production, publication and reporting. One-off projects take 5-14 days.

  1. Brief, KPIs and publishing plan

    week 1

    Target audience, brand voice and content goal: traffic for blogs, engagement for social media, open rate for newsletters. Then a monthly schedule of topics, channels and dates.

  2. Production

    weeks 2-3

    Copy, graphics, photography and editing. An SEO article contains 4,000-5,000 characters including spaces; a reel is completed within 5 days of the shoot.

  3. Editing and publication

    weeks 3-4

    Your feedback, editing and publication in your CMS or social channels, with keyword optimisation.

  4. Analysis and reporting

    every month

    A report with figures: traffic, keyword rankings, reach and open rate. We use it to plan the next month.

Questions we hear most often

Content marketing in Białystok: blog, social media and video production costs, and how we measure results.

Ask a question

Prefer to talk?

Call us during business hours at +48 731 412 684. No call center: someone from our team picks up.

How much does social media management cost?

Pricing depends on the number of platforms: 1 platform PLN 600/month, 2 platforms PLN 1,100/month, 3 platforms PLN 1,500/month, 4 platforms PLN 1,900/month. Minimum contract: 3 months, with monthly reporting included. Our social media management service explains the scope, from publishing calendars to comment moderation.

How much does a company blog cost?

A single SEO article (4,000-5,000 characters including spaces) costs PLN 300. A package of 4 articles costs PLN 1,000/month; an extended package of 8 costs PLN 1,900/month, with content gap analysis and internal linking.

A single article or an ongoing blog package - which should I choose?

A single article suits a one-off publication or topic test. A package makes sense when you want regular Google traffic: SEO builds cumulatively, and 4-8 articles a month create keyword coverage rather than isolated hits. See the scope in our company blog service.

How do business reels differ from video ads?

A reel (PLN 450 each) is a short 9:16 format for Reels, TikTok and Meta Ads, with scripting, an on-site shoot and editing in 5 days. A video ad (from PLN 1,800) is a longer product spot with full production: script, crew, colour correction, 14-21 days. Compare business reels and video ads.

How much does a photo shoot or event shoot cost?

A product shoot (up to 30 photos, studio and retouching) costs PLN 1,800. An event shoot costs PLN 600 for up to 3 hours or PLN 1,100 for up to 6, always including retouching of final images. For event photography in Białystok, travel within 30 km of the city is included.

How does content production work, from research to publication?

We start with a keyword map or topic brief, then write the text or script, edit it and publish in your CMS or social channel. Blog articles also get keyword optimisation; reels include a shoot at your location.

How do you measure content performance?

We assess blogs by traffic and keyword rankings in a monthly report. Social media and reels are measured by reach, engagement and follower growth. Newsletters by open rate and click rate after every send.

What is the minimum content marketing term?

Retainer packages for blogs, social media and newsletters have a minimum 3-month contract: content needs time to produce results. One-off articles, reels and shoots require no long-term contract.

Let's talk about your content

A quote, a timeline and a first idea for your project, in your inbox within 24 hours. You can also see the full pricing.

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