DigiDraft in numbers
- 5.0 average Google review rating
- 80+ websites delivered
- 11 years of the founder's experience
- 24 h response time
Video ad production
Script, filming, editing, sound and colour correction. Three formats, from a social media spot to a studio production.
Social media spot
14 days
- 30-60-second spot (Reels / TikTok / YouTube)
- Script + shoot + editing + sound
- Colour correction and grading
- 3 edited versions: 9:16, 1:1, 16:9
- 4K master for your archive
- 1 revision round included
Product spot
21 days
- Video up to 1 minute, fully produced in our studio
- Professional lighting (continuous + flash)
- Script + shoot + advanced editing
- Cinema-grade colour correction
- 3 output formats
- 2 revision rounds included
Product photo shoot
1 day + 7 days post-production
- Up to 30 final retouched photos
- Studio + professional lighting
- White, coloured or styled product background
- Photos ready for your store and social media
- RAW files included
What the production price includes
A finished 4K spot in three formats plus source files - 50% upfront, 50% on delivery of the final file.
- 4K ad spot in 3 formats Script, filming, editing, sound and colour correction - a 4K master plus 9:16, 1:1 and 16:9 versions ready to publish.
- Script (3-5 versions), storyboard and shot list
- 3 edited versions: 9:16, 1:1, 16:9
- Colour correction and grading
- Polish voice-over from our pool (3 voices)
- 4K master + RAW kept in the cloud for 6 months
- 1-2 editing revision rounds included
- Licensed music and stock assets
How we make an ad spot in four steps
A 30-60-second social media spot takes 14 days. A studio product spot with a lighting setup takes 21 days. 7-day express delivery at a 40% surcharge. Payment: a 50% deposit after script approval, 50% on delivery of the final file. We do not start filming without the deposit.
The price includes editing revisions (1 round for a social media spot, 2 for a product spot) and 3 aspect-ratio versions (9:16, 1:1, 16:9). You receive the 4K master together with compressed files ready to publish. We keep raw footage from the shoot (RAW) in the cloud for 6 months - you can come back for more shots without filming again.
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Brief and script
We define the spot's goal (sales, image, education), target audience, publishing channel and length - 1-2 days. Then come 3-5 script versions to choose from, a hand-drawn storyboard and a shot list, and after your approval, the 50% deposit.
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Filming
Social media spot: 1-2 days on location. Product spot: 1-2 days in our Białystok studio.
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Editing, sound and corrections
5-7 days for cutting, sound mixing, voice-over, a music track from a licensed library and captions. Then 2-3 days for colour grading and your revisions: 1 round for a social media spot, 2 for a product spot (cuts, order, sound).
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Export and publishing
4K master + 3 aspect ratios (9:16, 1:1, 16:9) + MP4 versions for publishing. We upload them to your channels.
Tools we work with
The tools we actually use for this service. No pretence.
Questions we hear most often
Prices, schedule, music rights, file formats and terms of collaboration.
Ask a questionPrefer to talk?
Call us during business hours at +48 731 412 684. No call center: someone from our team picks up.
How much does video ad production cost?
A 30-60-second social media ad spot (script + filming + editing + sound + colour correction) starts at PLN 1,800, with delivery in 14 days. A product spot of up to 1 minute, filmed in a studio with a lighting setup, starts at PLN 2,800 and takes 21 days. A product photo shoot of up to 30 photos costs PLN 1,800 / day + 7 days of post-production.
How long should my spot be - 15, 30 or 60 seconds?
For Reels, TikTok and Shorts: 15-30 seconds, 60 seconds max. For Facebook and Instagram feeds: 15-30 seconds. For a skippable YouTube pre-roll: 30-60 seconds; for a bumper ad: 6 seconds. At DigiDraft, the price is the same up to 60 seconds - length does not change the rate, production complexity does.
Where do you film - do we have to travel to a studio?
Białystok and up to 50 km around it - no travel costs. Further away: travel at PLN 1.50 / km + accommodation if filming takes 2+ days. We shoot product spots in our Białystok studio with professional lighting - you bring the product or send it by courier.
Do I get different formats: 9:16, 1:1 and 16:9?
Yes. The ad spot price (from PLN 1,800) includes 3 edited versions: 9:16 (Reels, TikTok, Stories), 1:1 (feed) and 16:9 (YouTube, website). Plus a 4K master for your archive. No extra charge.
Who owns the rights to the music and stock assets?
We buy music from licensed libraries (Epidemic Sound, Artlist) on your account, or on ours with the licence transferred to you. Stock assets (photos, footage) work the same way. The licence cost is included in the spot price if we use a standard library. Commercial music (e.g. a specific artist) is quoted separately.
How many editing revisions can I request?
The price includes 1 revision round for a social media spot and 2 rounds for a product spot (cuts, scene order, sound correction, captions). Each additional round costs PLN 250. Bigger conceptual changes (e.g. reshooting a scene or changing the voice-over) are quoted separately. In practice, 90% of spots are wrapped up within 2 rounds.
Do you write the script and storyboard, or do I need my own?
We write them. The spot price includes the brief, a script (3-5 versions to choose from), a hand-drawn storyboard and the final shot list. If you have your own script, we can produce it and take the concept stage off the quote (usually PLN 300-500).
Is the product photo shoot separate from the video spot?
Yes. A product photo shoot costs PLN 1,800 / day (up to 30 photos, 1 shoot day + 7 days of post-production: cropping, retouching, colour correction, background removal). We can combine it with the video spot's shoot day and lower the total cost by PLN 300-500.
What does the spot production schedule look like?
A 30-60-second social media spot: 14 days (3 days for the brief and script, 1-2 days of filming, 5-7 days of editing, 2 days of revisions). A studio product spot: 21 days (more time to prepare the set). 7-day express delivery: 40% surcharge.
Do you hire actors and voice-over talent?
Voice-over is included in the spot price: a Polish voice from our pool (3 voices to choose from). Actors - yes, but we quote them separately: an actor's day rate is PLN 800-2,500 depending on experience, plus a casting agency if we are looking for a specific type. We can also work with your team / employees for PLN 0.
Do you publish the spot on my channels and run the ad campaign?
We publish the file on your channels (Facebook, Instagram, YouTube) - included in the price. Paid ad campaigns are a separate service (see our Advertising section: Facebook Ads and Google Ads). We will not push promotion on you if the budget makes no sense - we say so up front.
What do I get at the end - which files?
A 4K master in 3 aspect ratios (9:16, 1:1, 16:9), compressed MP4 H.264 versions for publishing, the Premiere / DaVinci project file if you want to edit the video later, and raw footage from the shoot (RAW) kept in our cloud for 6 months. A drive with the materials costs an extra PLN 150.
Do you make 2D animation and motion graphics instead of filming?
Yes. 2D animation (30-60-second explainers, motion graphics, logo animation, animated infographics) is quoted individually and usually takes 14-21 days. It is often cheaper than a filmed spot and more flexible - easy to revise. It suits services, software and abstract topics.
Can I get samples of your work?
Yes. We will send a showreel (a 2-minute edit of our spots) and 3-5 complete projects from industries similar to yours. An email request is enough. We do not put everything on the website - some projects are under NDA with clients. Projects without an NDA - campaigns, branding, websites - are in our portfolio, and you can view them without asking.
Will a video spot help me sell more?
A spot alone does not sell - distribution, the offer and targeting do. A spot is a tool that works together with an ad campaign and a sales funnel. If the offer is weak, no spot will fix that, however good it is. We will tell you directly whether it is worth investing before we take on the project.
Do we sign a contract, and what are the payment terms?
Yes. A per-project contract with this payment split: a 50% deposit at the start (after script approval) and 50% on delivery of the final file. VAT invoice (23%). Payment within 14 days. We do not start filming until the deposit is paid.
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