DigiDraft in numbers
- 5.0 average Google review rating
- 80+ websites delivered
- 11 years of the founder's experience
- 24 h response time
Newsletters and email marketing
Single sends or a monthly subscription with automation sequences. You provide the platform (Brevo, MailerLite).
Single send
3 days
- Copy (newsletter text - up to 600 words)
- HTML or graphic template
- Recipient list segmentation
- Setup in Brevo / MailerLite
- Open/click rate report after the send
- No subscription commitment
Subscription: 4 sends / month
min. 3 months
- 4 newsletters per month
- Topic plan (brief + schedule)
- A/B subject line test on every mailing
- 1 automation sequence (welcome / cart / reactivation)
- Report: open rate + click rate + unsubscribes
- Each additional sequence: +PLN 400 setup
What the subscription includes
Sends, automation and deliverability setup - the list stays in your account for good.
- 4 newsletters per month + automation Copy, responsive HTML and an A/B subject line test - plus an automation sequence that generates leads in the background 24/7.
- SPF, DKIM and DMARC setup on your domain
- Email copy: subject line, preheader, body, CTA
- Responsive HTML (Gmail, Outlook, mobile)
- Recipient list segmentation
- Report on open rate, CTR and unsubscribes
- Automation sequence (welcome / cart / reactivation)
- The list stays in your account
A month of newsletter management with us - step by step
Week 1 is the monthly plan: topics for 4 sends, automation sequences to launch and list segmentation for specific campaigns. Weeks 2-4 cover copywriting, HTML and sends on scheduled dates. Every send includes an A/B subject line test on 20% of the list.
At the end of the month, you receive a report with figures (open rate, CTR, unsubscribes, revenue) and recommendations for the next month. Automation sequences run in the background 24/7 - once set up, they generate leads and sales without you lifting a finger.
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List audit and monthly plan
We check the state of your list (GDPR, double opt-in, deliverability), the platform (Brevo, MailerLite, Mailchimp) and send history - the result is a clean-up and configuration plan. On that basis, we plan 4 sends for the coming month: topic, goal, list segment and measurable KPIs.
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Copywriting, HTML and A/B testing
Subject line, preheader, email body and CTA, plus responsive HTML in Brevo or MailerLite, tested in Gmail, Outlook and on mobile. We segment the list by behaviour and purchase history, and every send includes an A/B subject line test on 20% of the list.
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Automation in the background
Welcome, abandoned cart and reactivation sequences - once set up, they run 24/7. Every quarter, we optimise the email content in the sequences.
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Report with recommendations
A report every month: open rate, CTR, unsubscribes and revenue per send. Plus specific conclusions for the next month, not generic statements.
Tools we work with
The tools we actually use for this service. No pretence.
Questions we hear most often
Find out how much a newsletter costs and what the subscription includes.
Ask a questionPrefer to talk?
Call us during business hours at +48 731 412 684. No call center: someone from our team picks up.
How much does newsletter management cost?
A single send (copy + HTML + segmentation + report) costs PLN 300 and is ready in 3 days. A subscription with 4 sends / month + 1 automation sequence costs PLN 1,000 / month. Minimum term: 3 months. You cover the platform cost (Brevo, MailerLite).
Which platform do you send from?
We use Brevo (formerly Sendinblue) by default: Polish-language support, GDPR compliance, a low price and strong automation. We also work with MailerLite, Mailchimp and GetResponse if you already have a paid plan.
Does my list have to be GDPR-compliant?
Yes. We only work with lists built through double opt-in with clear marketing consent. If your list has GDPR gaps, we clean it up before the first send (removing old, inactive addresses).
What open rates and CTRs are realistic in my industry?
The e-commerce benchmark in Poland: open rate 25-35%, CTR 2-5%. B2B: open rate 30-45%, CTR 3-7%. We set a specific benchmark for your industry in the first month, after the first sends.
Do you set up automated email sequences?
Yes: a welcome series (5 emails over 14 days), abandoned cart (3 emails within 72 hours), reactivation (2 emails over 30 days) and birthday emails. The basic subscription includes 1 sequence. Each additional sequence costs a one-off PLN 400 setup fee.
Who owns the email list?
You, always. The list sits in your account in Brevo or MailerLite (you register the account in your name, and we get agency access). If our collaboration ends, it stays with you, along with the full send history.
How do you segment the list?
Basic: by sign-up date, source, last activity and purchase history (if integrated with your store). Advanced: by clicks on specific categories, RFM and scoring. The number of segments grows over time.
What about deliverability to Gmail and Outlook?
We configure SPF, DKIM and DMARC on your domain before the first send - without them, your emails land in spam. Every month, we monitor domain reputation and how warm your list is. We explain step by step how to stay out of spam in our article newsletters in spam - a deliverability checklist.
Do you run A/B tests?
Yes. Every subscription send includes an A/B subject line test on 20% of the list. The winning subject line (after 4 hours) goes to the remaining subscribers. On average, +15% open rate compared with a single subject line.
Do you combine the newsletter with other channels?
Yes. We send every new blog article in the newsletter (if we also run your blog). With Meta Ads, we build lookalike audiences from your email list, so the same message reaches similar people.
Get a quote for newsletters and email
A quote, a timeline and a first idea for your project, in your inbox within 24 hours. You can also see the full pricing.
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