Knowledge that gets things done.
Notes from real projects: SEO, websites and stores, campaigns, accessibility. No filler - just figures and checklists.
20 posts · 6 categories · latest: 09.2026
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Claude AI: what it is, what it costs and how to use it in business
Claude AI is an assistant from Anthropic. Learn what it does, what it costs, its limits and how to introduce it to your business in a week.
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How much does visual identity cost in 2026? Prices, package scope and where not to cut corners
Visual identity pricing in 2026: PLN 2,600 for a starter package, PLN 4,600 for a complete package. Scope, cost factors and where cutting corners backfires.
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How much does social media management cost in 2026? Agency, freelancer and in-house prices
Social media management runs from PLN 600 / month for one platform to PLN 1,900 / month for four. Agency, freelancer and in-house costs compared.
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Local SEO in 2026: how to enter the Google map pack and stay there
Local SEO step by step: three map ranking factors, Google Business Profile, consistent NAP, reviews and a 12-week plan for reaching the top three.
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What is website SEO? The service, the process and realistic timelines
What website SEO means and what you pay an agency for. How the work unfolds month by month, when results appear and when SEO is not worthwhile.
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What is SEO? Four pillars, myths and measuring results
What SEO is and how it works: four pillars, how search engines choose results, common myths, Search Console metrics and the difference from Google Ads.
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How much does Google Ads cost? Media budget, cost per click and management fees
What does Google Ads cost in 2026? Media budget and management fees are separate. Learn how auctions and Quality Score work and what budget makes sense.
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How much does a logo cost? Price ranges and quotes
Logo design from PLN 650 to PLN 1,800: what affects the price, why cheap marketplace logos can cost more, and warning signs to watch for in a quote.
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How much does website SEO cost? Rates, billing models and payback time
Local SEO from PLN 1,500/month, nationwide SEO from PLN 2,500 and audits from PLN 800. Billing models, payback times and warning signs in agency offers.
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How much does Facebook advertising cost? Meta budget and management fees separately
A sensible minimum budget is PLN 30 daily, or PLN 900 monthly, plus management fees. CPM, CPC, the learning phase and agency pricing explained.
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How to do your own website SEO, step by step, without paid tools
Seven steps with free tools: keywords, Search Console, structure, titles, Google Business Profile and links. Plus when DIY SEO stops being enough.
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How much does a website cost in 2026? Price ranges without the small print
How much does a website cost in 2026? Real prices from landing pages to online stores, what you pay for, hidden costs and how to avoid overpaying.
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European Accessibility Act 2026: requirements for e-commerce
The European Accessibility Act has applied since 2025. See who it covers, the penalties involved and how to adapt e-commerce to accessibility requirements.
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Newsletter in spam in 2026? SPF, DKIM, DMARC deliverability checklist
Newsletter in spam? Check SPF, DKIM, DMARC, one-click unsubscribe, domain reputation and Gmail and Yahoo requirements with this deliverability checklist.
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WCAG 2.2 in practice: a business guide to the new accessibility rules
Check whether your website meets WCAG 2.2 requirements. Run a quick online accessibility audit and improve visibility, conversions and user trust.
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Hyper-personalisation: what it is and how to implement it
Campaigns assembled on the fly from data about a single customer: real-time data, predictive models, a CDP and AI stack, 6 implementation steps and risks.
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How do you plan an effective advertising campaign?
Choose your channel, budget and profitability threshold, build a landing page, select creative formats and avoid mistakes that waste the first week’s budget.
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What does a marketing agency do?
What a marketing agency does: five areas of work, the process from brief to launch, actual prices and a local campaign example with results.
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Logo design techniques: 4 qualities of a good mark
How to design a logo: brand and competitor research, four qualities of a good mark, colours, typography, symbolism, and a designer’s tools and techniques.
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When is a one-page website the right choice?
When does a one-page website make sense? Discover its benefits, limitations, design principles and the types of businesses it suits best.
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We do not write just to fill the blog.
Every post comes from a real project: checklists, processes and figures we use with our own clients. Take them and apply them to your business, free of charge.
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Who writes this blog?
Patryk Malinowski, founder of DigiDraft. We do not buy articles from external copywriters or generate them in bulk. Every post covers work we do on client projects.
How often do you publish new posts?
Irregularly, by choice. We write when we have something to say rather than fill a publishing calendar. We update older posts when facts or prices change. Each article shows its last update date, not just its publication date.
Where do the topics come from?
From questions we receive by email and in meetings. When the same question comes up for the third time, it becomes an article. That is why many posts start with “how much does it cost”: that is exactly what clients ask.
Are prices in older articles still current?
Article prices come from our pricing page, and we update posts whenever it changes. If you still spot a difference, the pricing page takes precedence. It is our single source for prices.
Can I use these texts on my own website?
You are welcome to quote them with a link to the source. Copying whole articles onto your website does not help you either: duplicate content will not improve your Google rankings.
Do you write articles like these for clients?
Yes, through our company blog service. One SEO article costs PLN 300; a monthly package of four with a keyword map and traffic report costs PLN 1,000/month.
What will I not find here?
Industry news or reprints from overseas blogs. We write about work we implement for clients in and around Białystok, so the topics are narrower but tested in practice.
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