YouTube advertising - Google Ads video campaigns from PLN 2,000 setup

YouTube ads are video advertising within Google Ads across 5 main formats: In-Stream (skippable after 5 seconds), In-Feed Discovery (in YouTube search results), Bumper (6-second non-skippable), Shorts (vertical 9:16) and Remarketing (for people who have already seen your channel). YouTube is Poland's second-largest search engine after Google.com.

Setup: PLN 2,000 one-off. Management: PLN 1,800/month. Minimum engagement: 3 months, because the first 30 days are the algorithm's learning period; earlier optimisation lacks a reliable basis. Total first month: PLN 3,800, then PLN 1,800/month. You pay ad spend directly to Google Ads, with no markup from us.

Ideally, one main 15-30-second video with a strong hook in the first 5 seconds, plus other format variants: a 6-second Bumper (short cut) and 9:16 Shorts (vertical cut). Without existing video, pricing follows our Reels rate card (PLN 450 per Reel) or ad spots (from PLN 1,800 per 30-60-second spot).

YouTube works for most industries: e-commerce (Shorts + In-Stream), B2B SaaS (In-Feed Discovery), online education (In-Stream), lifestyle/beauty (Shorts + In-Stream), automotive (Bumper for awareness + In-Stream for conversions). It is not suitable for regulated industries (alcohol, tobacco, gambling) or very narrow B2B niches, such as CNC suppliers serving 50 Polish factories, where Google Search Ads works better.

Realistically, at least PLN 30/day = PLN 900/month for a small local campaign. PLN 2,000-5,000/month for reasonable nationwide results. PLN 10,000+/month for scaling conversion-focused e-commerce campaigns. Below PLN 500/month, the budget is not worthwhile because YouTube's algorithm lacks time to learn.

14 days from brief to launch. Days 1-5: brief, strategy, Google Ads account + GTM + tracking setup. Days 5-10: video adaptation if you have footage. Days 10-14: targeting, launch and monitoring. First data-driven optimisation: day 14+.

Google Search Ads captures search intent (“I need solution X”), with the highest conversion but high CPC. YouTube Ads builds awareness and remarketing: low CPM, good for the top of the funnel and video remarketing. Meta Ads (Facebook/Instagram) targets interests: good for B2C lifestyle, weaker for B2B. We often run YouTube + Meta + Search for the full funnel. Our blog explains how to match the channel to your campaign goal before you spend your first zloty.

Yes. YouTube Shorts is a growing format, with low CPM (PLN 5-15 versus PLN 30-60 for long-form) and high consumption among Gen Z and Millennials. In 2026, Shorts accounts for an average 50% of YouTube video views. Very good ROI for e-commerce, lifestyle, beauty and food; weaker for B2B and high-consideration purchases because Shorts has low purchase intent.

Monthly KPIs: views, view rate (how long people watch), CPV (cost per view), CTR, conversions (sales, leads) and ROAS. YouTube conversion tracking in Google Ads + GA4 + Pixel events. E-commerce shows ROAS from the first month. B2B relies on longer assisted conversions (YouTube → 2 weeks later → search → purchase).

Yes. YouTube Remarketing is often the strongest ad set. We target people who watched your video, visited your channel, clicked a CTA or watched competitors (custom audiences). Remarketing conversion is 3-5 times higher than cold traffic, often with lower CPM. We include it in every campaign managed for longer than 30 days.

After 14 days we prepare a diagnostic report: ad sets with low view rate (hook issue), which ones convert (landing page issue), and where CPV is too high (targeting issue). The most common causes are a weak hook in the first 5 seconds, a landing page that does not match the creative and overly broad targeting. Recommendations are specific, rather than a generic “improve the creative”.

Yes. We also manage TikTok advertising and Meta Ads (Facebook + Instagram), each described on a separate page. YouTube + TikTok covers video advertising for both generations (YouTube 25+, TikTok 18-30). YouTube + Meta + Google Search covers the whole funnel from awareness to conversion. Package pricing includes a 10% discount for 3+ platforms managed simultaneously.