Facebook Ads and Meta Ads agency - lead and conversion campaigns

Facebook Ads and Instagram Ads setup and management cost PLN 1,500 setup + PLN 1,500/month, with a minimum 3-month engagement. Google + Meta Ads package: PLN 2,500 setup + PLN 2,500/month. You pay ad spend directly to Meta; we add no markup.

We recommend at least PLN 1,500/month in ad spend paid to Meta so the algorithm can exit the learning phase. For e-commerce and Advantage+ campaigns, a sensible threshold is PLN 2,500/month.

The first statistics (reach, clicks) appear within hours of launch. The algorithm's learning phase lasts 7 days; we have a full picture after 14 days. We establish stable KPIs after 30 campaign days.

Yes. A single Meta Ads campaign costs PLN 400 + 10% of ad spend, with delivery in 5-7 days. It works well for event promotion, product launches or seasonal offers.

Yes. Meta Ads Manager can display one campaign on Facebook, Instagram, Messenger and the Audience Network. Automatic Placements lets the algorithm select the best-performing placements.

For e-commerce, dynamic product ads (DPA) and carousels. For lead generation, Lead Ads with native forms. For reach, vertical video (Reels and Stories), which fills the mobile screen. We choose the format after setting the goal; our article explains the seven steps of campaign planning.

Yes, Pixel and Conversions API (CAPI) are included in setup. Without CAPI, the iOS 14.5 changes can cost you up to 40% of conversion data. That is why we include it as standard.

Advantage+ is a Meta campaign format where AI selects creatives, audiences and placements. It works for e-commerce with a product catalogue, saving time on combination testing and often reducing CPA.

Remarketing shows ads to people who visited your website or abandoned their cart. Dynamic Ads automatically select products they were interested in. At DigiDraft, we offer it as a Meta campaign add-on for PLN 800 setup + PLN 600/month.

Yes. In Meta Ads Manager, we narrow the audience to a city, region or radius around a location (e.g. 10 km from Białystok). This is a standard option in every Meta campaign.

We improve ad relevance (Relevance Score): test 4-8 creative variants, rotate headlines and adjust audiences. A high relevance score reduces CPC because Meta rewards good ads with lower costs.

Yes, a Page is required as the ad sender. Instagram Ads needs a professional account (Business or Creator), which we connect to the Page through Business Manager.

We use Ads Manager, Pixel and Conversions API. Every 14 days you receive a report with KPIs: CPM, CTR, CPC, CPA, ROAS, conversion value and recommendations for the next 2 weeks.

Business Manager always belongs to you. We work through Business Manager Partners permissions. When our engagement ends, you retain the ad account, Pixel, audiences and all assets.

A Meta ad account audit is included in setup (PLN 1,500) when you sign a management contract. Standalone audits are quoted individually and take 5-7 working days.

Yes. We work remotely with businesses across Poland. Białystok clients can meet us in person; others use Google Meet or Microsoft Teams. Our work includes clients from Rzeszów, Warsaw and Kraków.