DigiDraft in numbers
- 5.0 average Google review rating
- 80+ websites delivered
- 11 years of the founder's experience
- 24 h response time
Two visual identity packages
Starter for early-stage businesses. Comprehensive when you need a full brand system ready for print and social media.
Starter identity
14 days
- Logo (bespoke design, 2 concepts)
- Business cards (design and print-ready files)
- A4 letterhead (design and print-ready files)
- Email signature (HTML and graphic)
- HEX/CMYK/Pantone colour palette
- Licensed brand typography
Comprehensive identity
21 days
- Everything in the starter package
- Full brand guidelines, 12-20 pages
- Social templates in 5 formats: feed, stories, cover, avatar and banner
- Sales brochure (design and print-ready files)
- Roll-up or exhibition banner design
- Editable .ai files and Canva or Figma export
What your visual identity price includes
A consistent brand system ready for print and social media. Make decisions once and use the same rules for every design.
- A complete brand system and 100% economic copyright A consistent logo, palette, typography and materials. The logo belongs fully to you, transferred by contract.
- 12-20 pages of brand guidelines with usage rules
- HEX/CMYK/RGB/Pantone colour palette
- Licensed brand typography
- Business cards, letterhead and email signature
- Social templates in 5 formats
- .ai source files and Canva/Figma export
- 2 revision sessions at each stage
How does the visual identity design process work?
We start with a workshop to understand brand values, customer personas and business goals. We discuss each stage - logo, palette, typography and materials - with you, with 2 revision sessions included.
Finally, we deliver the guidelines, source files and all materials ready to implement. After completion, we support implementation in your CMS, advertising campaigns and printed materials.
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Brief and moodboard (days 1-4)
We learn about brand values, customer personas, competitors and business goals, then present 2-3 visual directions covering colours, typography and style. Together, we choose one to develop.
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Logo and mark (days 5-9)
We design 2-3 logo concepts in the chosen direction and refine the final version in 2 revision sessions.
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System and company materials (days 10-12)
We define the CMYK/RGB/HEX/Pantone palette, typography and grid: the rules that keep your brand consistent. We use them for business cards, letterhead, email signatures, brochures and social templates.
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Brand guidelines and handoff (days 13-14)
We deliver 12-20 pages of guidelines, source files and full economic copyright, ready to implement.
Tools we work with
The tools we actually use for this service. No pretence.
Questions we hear most often
Answers to the most common questions about visual identity and branding at DigiDraft.
Ask a questionPrefer to talk?
Call us during business hours at +48 731 412 684. No call center: someone from our team picks up.
What does a complete visual identity include?
Logo, colour palette (CMYK/RGB/HEX/Pantone), typography, layout grid, iconography, document templates (business cards, letterhead, email signature) and brand guidelines with usage rules.
How much does visual identity cost?
Two packages: starter identity PLN 2,600 (logo, business cards, letterhead, email signature), and comprehensive identity PLN 4,600 (starter package plus brand guidelines, social templates and brochures).
How long does visual identity design take?
Starter package: 14 days; comprehensive package: 21 days. This includes a workshop, moodboard, concepts, 2 revision sessions and final brand guidelines.
Are social media graphic templates included?
Yes. The comprehensive package includes post and story templates aligned with your guidelines: square, story and Facebook/LinkedIn banner formats.
Does the identity include offline materials?
Yes. The starter package includes business cards, letterhead and an email signature. The comprehensive package adds company brochures and document templates.
How many revisions are included?
The price includes 2 revision sessions at each stage: logo, palette and guidelines. Additional rounds are quoted individually.
Can I order a rebrand of an existing identity?
Yes. We refresh the visual identity while preserving the key elements people recognise. Pricing depends on the scope of changes.
Which files will I receive when the project is complete?
PDF brand guidelines, editable .ai/.svg files, a font pack and application mockups. Full economic copyright is included.
How does visual identity differ from a logo alone?
A logo is a graphic mark, from PLN 650. Visual identity includes the logo, palette, typography, materials and guidelines: the entire brand system ready to use. The mark itself must work before the system is built. We explain four qualities of a well-designed logo.
Does the palette include Pantone and CMYK print colours?
Yes. We define CMYK, RGB, HEX and Pantone to maintain consistency on screen and in print.
How do you handle copyright to the identity?
We transfer full economic copyright by contract and deliver the source files.
Do you help apply the branding to websites and social media?
Yes. We implement the new identity in your CMS, advertising campaigns and social templates. Pricing depends on the implementation scope.
Get a quote for your visual identity
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