Google Ads agency - Search, Display and Performance Max campaigns

Google Ads setup and management cost PLN 1,500 setup + PLN 1,500/month, with a minimum 3-month engagement. Google + Meta Ads package: PLN 2,500 setup + PLN 2,500/month. You pay ad spend directly to Google; we add no markup.

We recommend at least PLN 1,500/month in ad spend paid to Google so the algorithm has data to optimise. For Shopping and Performance Max campaigns, a sensible threshold is PLN 2,500/month paid to Google.

The first clicks appear within hours of launch. Full optimisation and lower CPA require 14 days of data. We establish stable KPIs after 30 days, when Google's algorithm completes the learning phase.

We tailor Google Ads to most industries, from local services to e-commerce. The keys are keywords and formats suited to the audience, plus a product margin that allows a profitable CPA.

Yes. A single Google Ads campaign costs PLN 600 + 10% of ad spend, with delivery in 5-7 days. It works for event promotion, product launches or a test advertising launch.

Performance Max is a Google Ads campaign format where AI selects channels (Search, Display, YouTube, Gmail, Discover) and creatives for your conversion goal. It works for e-commerce with a product feed and a budget of at least PLN 2,500/month.

Remarketing shows ads to people who visited your website or added a product to their cart without purchasing. At DigiDraft, we offer it as an add-on to Search or Performance Max campaigns for PLN 800 setup + PLN 600/month.

It is not mandatory, but a dedicated landing page with one conversion goal significantly improves Quality Score and lowers cost per click. In practice, we always recommend a dedicated page for new campaigns.

Google Ads does not directly improve organic rankings. It increases traffic, brand awareness and branded searches, indirectly strengthening SEO signals. Combining Ads and SEO delivers faster results than either service alone.

We configure the Google Ads conversion tag and import goals from Google Analytics 4. Every 14 days you receive a KPI report with CPC, CPA, ROAS, impression share and specific recommendations for the next 2 weeks. Our article how to plan an effective advertising campaign explains the whole process, from brief and research to optimisation.

We launch YouTube Ads through Google Ads (skippable, bumper, in-feed). A YouTube or TikTok campaign package costs PLN 2,000 setup + PLN 1,800/month, minimum 3 months.

We improve ad and landing page Quality Score, select automated bidding strategies (target CPA, maximise conversions), exclude unprofitable keywords and segment ad groups. CPA typically falls between campaign days 14 and 30.

We use mobile bid adjustments, ensure a fast landing page (Core Web Vitals) and add call and location extensions. Mobile now accounts for over 60% of Google Ads traffic, so skipping this optimisation wastes budget.

We perform full optimisation every 14 days, when you also receive a report. Small adjustments (bids, exclusions, pausing unprofitable ads) happen continuously. Creative A/B tests rotate every 30 days.

The Google Ads account always belongs to you. We work with administrator permissions through a Google Ads Manager Account (MCC). After our engagement ends, you retain the history, data and all settings.

A Google Ads account audit is included in setup (PLN 1,500) when you sign a management contract. Standalone audits are quoted individually and take 5-7 working days.