Marketing without beating around the bush. We focus on results.

ecoGRAL sells to installers and PV companies, not to private customers. A sales rep hands the leaflet over, often with a business card, so the phone number and email came off the sheet at the client’s request. The brief from October 5, 2026 was specific: one A4 sheet, printed on both sides, two files (with 3 mm bleed and without), consistent with the ecoGRAL identity, a map of Europe with arrows from Sosnowiec, five product groups and brand logos, each exactly once.

• 2 A4 pages
• 16 delivery directions from Sosnowiec
• 13 brand logos

We took the identity from the 2023 ecoGRAL brand book: plum for text and dark panels, green as the accent, Inter for body copy. Headlines are set in Manrope, because the same weight already runs in the client’s social media materials and the Gilroy license doesn’t cover subcontractors. The logo keeps its authorized colors and stands 10.5 mm tall, half a millimeter above the brand book minimum.

Plum

#4D4557, text and dark panels

Green

#5CB76C, accents, arrows, benefits band

Logo gray

#747474, one color for 13 brands

Headlines

Manrope 800, 46 pt on the cover, 33 pt on the back

Body copy

Inter, 7.5 to 10.5 pt

Logo

10.5 mm tall, brand book minimum 10 mm

Design decision The leaflet says only what the client confirmed. We kept product specs and delivery times off the sheet; “24-hour delivery” on the green band is the client’s own wording from October 6.

The first variant had a light cover with the map on paper and a dark back with six offer tiles and white logos. The second was made the same day, after the client asked for gray logos on an edge-to-edge band: a cover in dark plum with large type and a green band of three benefits, and a light back with five numbered rows. Both versions ran in parallel, each with its own source and export, so the client compared finished PDFs, not mockups.

Design decision Each side has a different tone. The cover is dark, because the map and the arrows work best on plum. The back is light, because thirteen logos in one gray read cleanly on a light band without competing for attention. Green runs on both sides, so the sheet stays one piece.

We generate the map from Natural Earth data (borders at 50 m scale) in an azimuthal equal-area projection, with one script for the map and the arrows. The map area is 216 x 186 mm and bleeds off the page, Poland is green and about 80 mm wide, and the labeled pin stands in Sosnowiec. The sixteen directions are arcs with a green line and an arrowhead without an outline; each one shortens itself to a frame 10 mm from the trim line, so the direction stays and nothing runs off the page.

The map grew three times: from fitting the frame, through a 1.6 zoom, to 2.2 around the pin, after the client asked for a clearly larger Poland. After cropping, the arcs to Spain and the Alps had arrowheads 1.34 mm apart, so we replaced the Alpine direction with Germany and the distance between the heads grew to 50.26 mm. The sixteenth arc, to the north-east, was added on October 6 together with a 4 mm shift of the map to the right and up.

Design decision Arrows without outlines and without dark underlays. With sixteen arcs on one panel, an outline created a second, dark web of lines; a plain green line with a filled head reads cleanly, also after conversion to CMYK.

The back answers one partner question: what can I order and from whom. The five product groups run in numbered rows of 20 mm, with icons drawn in a single stroke on a 24 grid (0.3 to 0.45 mm in print) and a one-sentence description. Manufacturers repeat across categories, so we show each logo exactly once, in one band, as the client wanted.

We brought the thirteen logos down to one gray, keeping the alpha channel in PNG and the geometry in SVG, so no brand shouts in color. The band is 51 mm tall and bleeds off the page, the marks stay in the safe area: two rows of 7 + 6 in a brick layout, 24.5 mm tiles with a 2.08 mm gap, no mark larger than 21 x 6.4 mm. Felicity Solar came in with the second batch of corrections, and Tigo and GREE replaced Kon-TEC and MUST by the client’s decision. The two widest marks, Canadian Solar and TCL Solar, deliberately don’t sit next to each other.

Design decision The logos’ original colors were out. On one band, thirteen brands would fight each other and the ecoGRAL green. One gray gives the partners equal space and leaves the leaflet with a single lead brand.

The client chose variant 02 and on October 6 sent notes in two batches: a new headline, “24-hour delivery” with a truck icon instead of “High stock levels”, a shorter company description, no phone or email, different overlines, the address without “Street”, the brands sentence right above the logos and Felicity Solar in the band. We implemented all fourteen the same day, each with a record of which source line changed.

• From Poland. Across Europe. → Deliveries across Europe. cover headline
• High stock levels → 24-hour delivery green benefits band
• POLAND / EUROPE → EUROPE AND BEYOND cover overline
• Brands we supply → Your PV projects. One partner, from inverters to HEMS. Our brands: brand band
• Kon-TEC, MUST → Tigo, GREE brand band, row 1

A script checks the text, not an eye: a list of required phrases (“24-hour delivery”, “Sokolska 68a”, “PRODUCTS & BRANDS”) and forbidden ones (the old phone number, the email, “High stock”, “OUR RANGE”) stops the export when anything from a previous version is left in the PDF. On top of that, a layout measurement: text at least 5 mm from the trim, no mark running out of its tile.

trim line, 3 mm bleed 13 mm safe area

Trim size

210 x 297 mm (A4), TrimBox

Bleed

3 mm, file 216 x 303 mm

Versions

with and without bleed, each in RGB and CMYK

Color

CMYK, ISO Coated v2 300% (FOGRA39), profile as OutputIntent

Total ink coverage

up to 268% on the cover, 217% on the back

Fonts

17 embedded subsets, no Type 3

Rasters

logos from 463 ppi, lossless compression

Check

four PDFs pass, zero RGB objects in the CMYK files

Design decision The no-bleed version is a crop of the bleed version, not a separate render. A separate 210 x 297 mm layout left a 0.085 mm white strip at the right edge, because the render snaps the page size to whole pixels. After cropping, both versions have identical text and pixels, and the check makes sure there is no blank paper at any edge.