How much does a website cost in 2026? Price ranges without the small print
How much does a website cost in 2026? Real prices from landing pages to online stores, what you pay for, hidden costs and how to avoid overpaying.
How much does a website cost? The short answer
In 2026, a website costs from PLN 1,800 for a simple sales landing page to PLN 12,000 or more for an online store with integrations. The most popular option for small and medium-sized businesses, a company website with a blog, costs PLN 5,500-9,000 with us. Add recurring costs: domain, hosting and optional maintenance.
“How much does a website cost?” is a question most agencies answer with “it depends”, avoiding specifics. We will give you figures. The price depends on several variables, but it is possible to state the ranges clearly, without small print in the price list.
Key figures to start with:
- Landing page / one-page: PLN 1,800-2,800
- Brochure site with up to 5 pages: PLN 3,500-5,500
- Company website with a blog: PLN 5,500-9,000
- Custom design + headless CMS: from PLN 9,000
- Store with up to 50 products (WooCommerce/PrestaShop): from PLN 6,500
- Custom store with integrations: from PLN 12,000
- Recurring costs: domain PLN 60-120/year, hosting PLN 200-600/year
This article breaks website costs down: what you pay for design and implementation, what costs recur each year and why the same “website” can cost PLN 99 or many thousands. At the end, you will find a checklist to help you avoid overpaying.
Read onWhat determines the price of a website
A website price is not plucked out of thin air. Five main factors make it up:
- Type of website - landing page, brochure site, company website, store or extensive custom site. This is the biggest variable.
- Bespoke design or template - a layout designed for your brand costs more than a ready-made theme, but looks and works differently.
- Number of pages and features - forms, online bookings and integrations with payments or company systems increase the price.
- Technology - a builder website, WordPress site or modern stack (such as Astro) has different development and maintenance costs.
- Content and SEO - who writes the copy, takes the photos and prepares the site for Google. If you do it, you pay less. If the provider does it, you pay for their time.
The more of these tasks the provider handles, the higher the invoice, but the less work and risk you take on along the way.
Agree on this before requesting a quote: who writes the copy and where the photos come from. This is the item most likely to skew a comparison of two quotes: one includes it, while the other leaves it to you. Our website price includes copy for every page.
Website prices in 2026
Below are our current price ranges. You will find every variant and option on our pricing page. These are prices for a commissioned website, not for building one yourself in a website builder.
Our 2026 website and online store prices
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Website type
Our price
Delivery time
Most enquiries concern a company website with a system for editing content independently. For most small and medium-sized businesses, it is a sensible starting point: several pages, a blog, a contact form, basic SEO and room to expand.
Ready-made templates and builders (Wix, Squarespace) can cost PLN 1,000-3,000 a year in subscriptions, but they are a different product. More on that in the section comparing a PLN 99 website with a bespoke one.
What exactly makes up the cost
A website invoice is not just one item. In practice, you pay for five things:
- Graphic design (UX/UI) - wireframe, section layout, hierarchy, mobile version. This is where you determine whether a website sells or merely looks good.
- Implementation (code) - turning the design into a fast, functioning website. This is the difference between a page that loads in a second and one that drives people away after three.
- Content - copy written for customers and Google, photos, icons. Good content accounts for half a website’s effectiveness.
- Content management system (CMS) - so you can change text or add a post yourself without calling the agency.
- SEO foundations (on-page SEO) - heading structure, metadata, structured data, speed. Without these, a website exists but nobody finds it.
Where not to cut corners: content and speed. The most beautiful design achieves nothing if the copy does not speak your customers’ language and the site loads slowly. These two factors have the greatest impact on Google rankings and whether someone sends an enquiry.
Brochure website vs online store: why prices differ
A brochure website and an online store have very different cost structures. A brochure site presents the business and collects contacts: a few sections, a form, done. An online store has to handle payments, delivery, inventory, invoices and often integration with accounting software or a wholesaler.
That is why a store starts where an extensive brochure website ends. How much does an online store cost? On established platforms (WooCommerce, PrestaShop), budget from PLN 6,500 for up to 50 products. A dedicated solution with integrations (BaseLinker, Allegro, warehouse, B2B) starts at PLN 12,000. Every non-standard feature, such as a product configurator, loyalty programme or subscriptions, is a separate item.
A PLN 99 website vs a PLN 10,000 website: what you actually buy
A price difference of an order of magnitude is not a mistake. These are two different products with the same name.
For PLN 99 per month, you get a ready-made template in a builder and the work of filling it yourself. You share a layout with thousands of businesses, are tied to a subscription and lose the website if you stop paying. Your time has a price too; it just does not appear on the invoice.
With a bespoke website, you get a design for your customers, code you own, speed and Google-ready foundations from day one. You pay once and control the website without anyone else’s permission.
Red flag: being held digitally hostage. If you do not receive access to the code, domain and hosting when the relationship ends, you have not bought a website: you are renting it. Always agree at the outset who owns the finished site. With us, the answer is you, 100%.
Hidden and recurring costs that rarely get mentioned
The build price is not everything. A website also generates annual and monthly expenses:
Recurring website running costs
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Item
Cost
Frequency
Compare quotes over two years: add two years of domain, hosting and any maintenance to the build price. For a builder, calculate the subscription itself, then compare the two figures.
A heavy WordPress website with dozens of plugins requires regular updates and costs more to maintain than a lightweight static site. That is why we build with a modern stack: fewer moving parts means fewer things to break and fewer repair bills.
You can take updates, backups and monitoring off your plate by including them in ongoing monthly support, alongside SEO and social media.
How much does a website cost in Białystok?
Białystok rates are in line with the rest of Poland. The ranges in the table above also apply locally. The difference is how you work together: a local provider offers face-to-face meetings, quicker decisions and knowledge of the Białystok market.
If you are looking for a local provider, explore our services and local SEO. A website without Google visibility is an expense that does not pay for itself.
How to avoid overpaying: a checklist before commissioning
Before signing a website contract, work through these points:
- Define the website’s goal - leads, sales or brand image. The goal determines the scope, and the scope determines the price.
- Ask for an itemised quote - design, development, content and SEO separately. A line reading “website - PLN 8,000” tells you nothing.
- Agree on ownership - of the code, domain, hosting and accounts. Everything should be transferred to you.
- Ask about recurring costs - what you will pay in year two, not just at the start.
- Check speed and SEO - ask for an example of completed work and measure it in PageSpeed Insights.
A website is an investment that should earn its keep. The cheapest quote rarely has the lowest overall cost: what matters is the two-year cost and how many customers the website actually brings in.
Before moving on, see our full agency price list, website services in Białystok, e-commerce stores, website SEO and our article on when to choose a one-page website: a cheaper format and who it suits.
Summary: what to remember
A website costs from PLN 1,800 for a landing page to PLN 12,000 or more for a store with integrations. For most small and medium-sized businesses, a company website with a blog at PLN 5,500-9,000 is the starting point. Five variables determine the price: website type, bespoke design or template, number of pages and features, technology, and who writes the content and prepares the SEO. A PLN 99 monthly website and a bespoke site are two different products with one name: in the first, you buy a template and your own work; in the second, code you own. Always add domain, hosting and any maintenance to the development invoice, because only a two-year cost gives you a fair comparison between quotes. And settle one thing before signing: the code, domain, hosting and accounts must be transferred to you.
FAQ: common questions about website costs
Five questions we hear most often just after sending a quote. The answers focus on figures; the sections above provide the wider context.
How much does a simple website for a small business cost?
Our brochure website with up to 5 pages costs PLN 3,500-5,500 and takes up to 14 days. Across the market, prices range more widely from PLN 2,500 to 6,000, depending on whether the design is bespoke or based on a ready-made template. A website builder costs less, but ties you to a monthly subscription and someone else’s layout.
Is a website a one-off expense?
No. Besides the one-off development cost, you pay annually for a domain (PLN 60-120) and hosting (PLN 200-600), with optional maintenance and updates (PLN 100-500 per month). Builders such as Wix or Squarespace turn this into a fixed subscription of PLN 50-200 per month.
How much does an online store cost?
A WooCommerce or PrestaShop store with up to 50 products starts at PLN 6,500, with delivery within 21 days. A custom solution with integrations (BaseLinker, Allegro, warehouse, B2B) starts at PLN 12,000 and takes up to 28 days. The price increases with the number of products, integrations and non-standard features.
Why does one website cost PLN 99 and another many thousands?
For PLN 99 per month, you buy a template and do the work of filling it yourself. For several thousand or over ten thousand zlotys, you buy a design for your customers, speed, SEO foundations from day one and code you own. A low price almost always has a hidden cost: your time, a subscription or no visibility on Google.
How much does a website cost in Białystok?
Białystok prices are in line with the rest of Poland: a brochure site with up to 5 pages costs PLN 3,500-5,500; a company website with a blog costs PLN 5,500-9,000. A local provider offers face-to-face meetings and knowledge of the market, making it easier to agree on scope and deadlines.
The most important figure is not the development invoice, but the cost of the website over two years, including domain, hosting and maintenance. Have a question not answered here? Email biuro@digidraft.pl. We reply within 24 business hours.
